Dream it

〰️

Dream it 〰️

Welcome to my growing thread of wisdom, curiosity, and connection.

. ݁₊ ⊹ . ݁˖ . ݁

. ݁₊ ⊹ . ݁˖ . ݁

Hello! I’m Rui (pronounced Ray), a student, writer, dreamer, and marketer. I share learnings from ancient divination, the I Ching, earth-based spirituality & philosophy. I also help soul-led businesses grow with alignment.

变卦 Biàn Guà - Newsletter


In the spirit of natural law, my newsletter, 变卦 Biàn Guà, is an open dialogue with the I Ching, Feng Shui, earth-based spirituality, and aligned communication strategy, created for seekers of ancient wisdom, curious minds, and visionaries.

I share non-dominant, ancient yet practical perspectives rooted in the earth, helping us to rest, ground, imagine, and co-create natural and sustainable ways of living.

Why 变卦 Biàn Guà?

In everyday Chinese, 变卦 (Biàn Guà) commonly means to change one’s mind after an agreement, often with a negative connotation.

In the I Ching, however, Biàn Guà refers to "the changing of a hexagram," a natural shift from one state to another.

Since change is inevitable, Biàn Guà is ultimately neutral, simply reflecting the laws of nature.

A hexagram is a symbolic representation of a situation in the I Ching. Together, 64 hexagrams make up the entire divination system.

. ݁₊ ⊹ . ݁˖ . ݁

. ݁₊ ⊹ . ݁˖ . ݁

Performance Marketing & Business Consulting

As a marketing and business strategist, I help soul-centered businesses achieve aligned growth.

I specialize in growing sales and clients through performance marketing (paid ads) and organic traffic strategies.

I serve creatives and founders from historically marginalized communities, especially those with limited access to resources and support. I also support businesses devoted to caring for people and the Earth.

Book a call
Services

  • For Paid Search, Paid Social, and App Marketing

    • Audit and refine your campaign strategy & setup, creative strategy, and performance data to reach the right people & improve the cost per result.

    • Build a launch and testing plan if you're launching paid ads for the first time.

    • Design creative and budget-conscious monetization strategies tailored to small, soul-led businesses.

    • Use a culturally aware, emotionally resonant, and data-informed approach to improve user experience, increase website traffic, and boost conversions.